MODAVIA ANNUAL FASHION PHOTOGRAPHER OF THE YEAR CONTEST

Contest Guidelines

Sponsors | Supporters | Contest Guidelines | Prizes | Photo Contest on Flickr

Modavia, publisher of the Modavia Fashion Directory, announced today that the company will be creating a new award to recognise outstanding accomplishment in the field of fashion photography. The FASHION PHOTOGRAPHER OF THE YEAR title, which will be awarded annually, will be open to all SL photographers and will be judged across three categories: 1) Haute Couture, 2) Street and 3) Boudoir. Judges will include designers, fashion magazine editors and Modavia editorial staff.

The contest will be sponsored by photoLIFE, CW Studios, Moolto, ShopaholicFeed.com, Reel Expression, Diesel Works and BehaviorBody animations. Fashion brands supporting this award include Styles of edo, Baiastice, Kunglers, Nardcotix, Ivalde, Ibizarre, A la Folie, B! Fashion, Bliss Couture, MEB, Violator, LeeZu!, Designing Nicky Ree, Callie Cline, Miamai and Anubis Style Angel Dessous.

Guidelines for Participation

1. Only original, unpublished work will be accepted (previous publication on Flickr or other print or electronic medium before the contest closes will disqualify the entry).

2. Each photographer should submit 3 images corresponding to the categories 1) Haute Couture, 2) Street and 3) Boudoir and should own full rights to the images submitted.

3. Specification: Double page format 2550 (wide) x 1650 (tall) pixels 150 dpi

4. Please provide the following information for each image:
- Title of photograph
- Photographer name
- Model name/s (any combination of male and/or female avatar models are permissable)
- Name of designer, outfit and accessories
- Name of pose
- Sim / location of shoot

5. Photoshop treatment is acceptable but please bear in mind that the purpose of fashion photography is to show each garment to its best advantage so details of the texture, style and embellishments of the garment should not be unduly obscured. Poses should respect the line of the outfit being shot and not distort prims or stretch textures.

6. Please submit photographs to poptart.lilliehook@gmail.com and name your email and each image as follows: "Fashion09_Photographer name_Category" - for example - "Fashion09_Annie Leibovitz_Haute Couture". PLEASE DO NOT SEND MORE THAN 3 IMAGES.

7. Deadline for submission is midnight November 30th, 2009

8. Short listed candidates will be asked to submit a portfolio of fashion photography which has been published in-world in the last 12 months.

9. Winners will be announced December 20th, 2009

10. Winning images will be published in the Modavia Fashion Directory, on Modavia web and Flickr sites as well as exhibited in-store and online by our sponsors. Coverage of winning images in other major fashion magazines is under negotiation.

The very best of luck to you all.

Poptart Lilliehook
CEO, Modavia Fashion Marketing

OomPoppaMowMow Snookums
CEO, photoLIFE Professional Photography System